Carboncounter.com | Cars evaluated against climate targets I used to drive a pickup truck at 15MPG 20 years ago. Back then it was $120 to fill the tank and I was doing that every week and spent about $7K/year on fuel. I spent $180 last year to drive the Prime. Crazy... The Prime is costing about CDN$0.014/km at CDN$1.60/L average (about $6.40/USG) for gas. My electrical cost works out to about $0.04/km.
At roughly $3.099 per gallon, my pickup costs $0.13USD per mile to drive. The price-point is roughly 'Prius adjacent' as are the insurance costs base over base but the truck is presumed by this humble poster to be somewhat less vulnerable. TIFWIW. The Prius is actually a decent value - although locally it's cheaper to buy and drive the wireless version than the plugger. BUT THEN......you'd have to drive a Prius. There's no shame in that. I did it for nearly 10 years - but Priuses have 1 fewer seatbelts than my truck, they cannot tow, they can't really haul, and getting into and out of one of the things can be challenging for some people. Driving one means looking UP at other people's bumpers in traffic and they're much MUCH more fragile to road FOD and pothole damage than my old-school truck. Their dealer support network is sketch....at best.
I've got a red-neck prime: just driving less-and-less, approximately 3k kms yearly. Of late, driving a lot for family matters, but still just a dent in the "stats". Dead-simple way to reduce "carbon footprint", including tire dandruff.