So all auctions are gouging? Think about the markups like in the context of an auction. Sometimes items don't sell because the seller puts the reserve too high. No one has to pay the markup above MSRP, the buyer who pays it is enabling the dealer - not sure who is worse. I will buy below MSRP, could already (just walked away from $600 off), but I will wait until I get my price. Unless gas prices shoot up (they're down 14¢/gal here now) or the economy improves dramatically near term (no chance IMO), I will get a good discount. Both the dealer and I will be satisfied with the deal.
The addition of a an addendum can be a signal to the potential buyers that the vehicle(s) is not intended to be sold. If however a buyer is really really motivated to buy that particular vehicle, at that particular price then why would a rational business man stand in the way. It's only about supply and demand. When supply gets more plentiful the dealer will put discounts on the window instead of market price adjustments. There's nothing right or wrong here either it's just the way business is done. No one is ever forced to buy. The most powerful word in buying is NO. [Aside] Our culture is geared toward the Sears Roebuck / Woolworth model: i.e. 'The price is in the catalogue or on the item. Pick it out and go to the cashier to pay for it.' In general our culture doesn't like to negotiate purchases, it's almost like it's beneath us. "If you have to discuss the price then you can't afford it." In other cultures everything is negotiable and not negotiating is wasting money and sometimes even an insult to the seller.
Nice observation. You wouldn't want to go to Mexico if you're not willing to haggle. They will sell you something at the "asking" price but I think they are truly insulted if you don't want to haggle for a better deal. Same with other places I've traveled. Americans don't feel comfortable it seems negotiating prices at a store. List prices are simply a starting point for discussions.