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The people interested in electric vehicles are a wider cross section of people than you might expect, he says. Some are drawn by the technology, while others would just rather spend less money at the pumps. But in a world where cars can be an “emotional” purchase and many people associate themselves with what they drive, the basic, dependable Prius can be adapted to meet your needs a little easier, he says.

“I still see the value for what it is. It's a very...​