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Here is the article :

Toyota-Panasonic venture to start EV battery development in April - Reuters

Who can say for certain - but according to at least one journalist one journalist, Tesla made out like bandits during the Super Bowl.

New electric car ads at the Super Bowl, Tesla gets publicity for free - Electrek

Title of this recent article is a little misleading. Article actually focuses on a wider spectrum of diverse groups. From article - "...high schoolers whose first vehicles are EVs. That generation may have no intention to ever drive an internal combustion engine vehicle."

Hybrids, Electric Vehicles, And The Black Community