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DETROIT – Toyota is calling for 75,000 sales of its Prius liftback variant in 2017, 23,866 fewer than it sold in 2016.

The reason? Weak market demand for hybrid cars.

“We’re going to follow the market, but we think we have the supply-and-demand (equation) pretty much dialed in,” Bob Carter, senior vice president-automotive operations for Toyota Motor Sales U.S.A. tells WardsAuto in an interview here.
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Toyota sold 98,866 Prius liftbacks last year in the U.S., down 12.9%. The 5-year-old Prius V wagon and Prius C compact hatchback fell 47.4% and 46.7%, respectively, to 14,840 and 20,452, while sales of the Prius plug-in hybrid were down 40.8% to 2,474.
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