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I can think of better ways to get publicity for Prius.
Tax Illinois drivers by the mile?

Interesting and wide ranging interview with Ford's CEO regarding technology, future cars, EVs, autonomous driving, etc.:

Meet the new Ford, a Silicon Valley software company | The Verge

"Ford recently spun off its next-generation mobility initiatives into a wholly owned subsidiary, Ford Smart Mobility LLC, with operations centered in Palo Alto. That’s a long, long way from Ford headquarters in Dearborn. (2,421 miles, to be exact.) We sat down with Fields to discuss the spin-off, the state of his business, and what it means for the 113-year-old Ford Motor Company to exist in a post-car world."