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Very entertaining and well-done commercial by Toyota's @Prius Team that aired during the Super Bowl tonight. Great to finally see a Prius ad capture the positive aspects of the car while mixing humor and entertainment.

The book “Prescription For The Planet” by Thomas Blees proposes using boron as a fuel for cars. (Chapter 5) After the boron is burned, the resulting boron oxide or rust would be taken to a recycle plant to be reformed into fuel usable boron again. The recycle plants would be powered by Integrated Fast Reactors (IFRs) which are advanced nuclear reactors that, as explained in the book, are much safer than existing nuclear reactors and inexpensive to operate as they use for fuel the spent fuel from existing reactors and excess depleted uranium which our military has a lot of. For boron to burn it needs pure oxygen, so miniaturizing oxygen extractors for cars would be necessary.

According to the book, the best cars would be boron/electric hybrids. With the purchase of the car would come about $200 of boron, which would be recycled over the life of the car costing the equivalent of about twenty five cents per gallon of gas. As explained in the book, this method would create zero...

Source: 2016 Prius Set for Super-Sized Spot on February 7 | Toyota


Oh boy! Hopefully something edgy from the new ad agency and no more of those kiddie commercials.

Bob Wilson