At our most recent OC Prius Meet, I talked to Rick about where to set mine. I told him that mine is always set to Max Cold. He said if I could stand it, then set it to about 75°-77°F. So I set it to 77° and am fine with it. The better news, setting the temp where it is now, really does increase MPG's!!! I was at, roughly, 41mpg and am now seeing numbers in the 44mpg range. So thanks Rick for the help!!! -Brian