Prius Prime - official prices paid thread

2022 Prime XLE 28k miles gold certified from Toyota. Paid 26000 in Illinois.

 

Hi everyone, new here, long time Toyota fan though.
Just picked up a 2017 Prime Premium, 85k miles, Hypersonic Red. Price after fed rebate and NY, NYSREDA, $11,700.
First Prius.
Main car 2023 Bolt EUV.

 

Anyone have a dealer they worked with in California to get MSRP on a 2025 Prius LE? The best deal I could find right now is 32,700 OTD which is still $958 above MSRP.

Other dealers also don't seem to want to match the lowest price I got. Most dealers are asking 2k or more above MSRP and will not budge.

 

I believe there are several MSRP dealerships in the LA basin. Have you tried Truecar, Sams Club, or Costco car buying? They can usually get them for under MSRP, without BS or hassles. You just have to watch for the hard sales on the finance side. Just need to walk in with your own financing already setup.

Good Luck.....